How Do You Say… Wine?
Wines Worth Learning To Pronounce
By Mireille Sauvé for Flavours Magazine – March 2006
At a time in my life when I was much shorter, a wine brand called
Hochtaler launched an international advertising campaign to teach
consumers how to pronounce the wine’s name: “…and
when you say ‘Hochtaler’, it’s always a good year!”
Well, form-fitting eighties tux and red lipstick aside, this company
had the right idea. After running these catchy commercials on television
channels around the globe, this rather un-fabulous white wine rocketed
its way to the top of worldwide wine sales.
Language of the Label 101
Auslese (“Ow'-sh-laser”) – German
for ‘late’, meaning that the grapes used to make the
wine were picked later than prime ripeness, causing the grapes to
raisin slightly and taste a bit sweeter as a result.
Beerenauslese (“Beer'-en-ow'-sh-laser”)
– Same as above, with ‘beeren’ meaning ‘very’,
so the grapes were ‘very late harvested’ and therefore
very sweet.
Costières de Nîmes (“Coast-yair'
deh Neem'”) – The name of a region in the South of France.
This area produces some of France’s best value red table wines,
blending selections of full-flavoured, robust grapes for which the
area is known. Lesser known but also good are the rosés and
white wines from this area.
Tokaji Aszú (“Toe-kai' ah-zoo'”)
– This sticky white wine from Hungary is often referred to
as the “Wine of Kings”. Made from very unique grapes,
only the sweet essence of the fruit is used in the winemaking process,
making this wine unquestionably worthy of a pronunciation class.
Ehrenfelser (“Air'-en-felt-zer”) –
This aromatic white grape variety is native of Germany and has been
transplanted to British Columbia to produce light-bodied, crisp,
floral white wines.
Gewurztraminer (“Guh-ver'-tstra-mee'-ner”)
– This stunningly complex white grape variety is native of
Germany and is now grown around the world, producing at its best
aromatic white wines with lychee-like fruit and white pepper spice.
Delicious with spicy foods.
Gruner Veltliner (“Groo'-ner Velt'-lee-ner”)
– This Austrian grape variety is often overlooked but offers
great value as a crisp, dry white wine.
Trokenbeerenauslese (“Troe'-kin-beer'-n-ow'-sh-laser”)
– Same as ‘Beerenauslese’ but even sweeter still.
‘Trocken’ means ‘dried’ or ‘raisined’
so the grapes stayed on the vines long enough to shrivel, leaving
nothing but the carmelized essence of the grape behind to use in
the winemaking process. These wines are like nectars – syrupy
and delicious.
Valpolicella (“Val'-pole-itch-ella”)
– This lovely red wine hails from Italy’s Veneto region.
The wine is lighter in style and usually drinks best when young.
The word ‘Classico’ on a Valpolicella label indicates
a higher quality as does ‘Superiore’ so when spotted
together youve got a winner.
Viognier (“Vee-aw-nyay'”) – This floral and tropical
white grape gives its name to Asian-food-friendly wines around the
world. Native of France, this grape is now grown with great success
in Australia, California, Canada and more.
Zweigelt (“Svy'-gelt”) – A red wine grape grown
in Austria and Hungary. It is light-bodied, fresh and fruity in
flavour, making it a lovely aperitif wine.
Palate Pleasing Tongue Twisters
If I had to choose five wines that really merited the Community
Centre language courses required to pronounce the words on the label,
I’d go with this selection of lesser-known gems…
Aveleda Charamba Douro $9 – $12
This fruit-forward red wine is crafted in Portugal’s Douro
region using a blend of four different grapes that are native to
this area. Somewhat typical of a wine from the region in its concentration
of red fruit flavours, this excellent value wine would pair well
with tapas dishes like garlic Portobello or sautéed chicken
livers. No need to cellar this wine – it drinks best while
young.
Gray Monk Siegerrebe $13 – $15
This aromatic white wine is one of the most pleasant being produced
in British Columbia’s Okanagan Valley. Fresh and crisp with
aromas pink-grapefruit and honey, this light white wine is an excellent
aperitif wine. Serve chilled with fresh tomato and goat’s
cheese salad. The only down side to this wine is its extreme drinkability
– a whole case could be swallowed before the main course!
Frank Johannisbergen Gruner Veltliner $22 – $25
This Austrian white wine is made exclusively from the Gruner Veltliner
grape for which Austria has become famous. Boasting elegant flavours
of pear and pineapple, this crisp wine resonates with mineral qualities.
This European classic would be a good companion to poached white
fish or Asian seafood preparations.
Pfaffenheim Grand Cru Gewurztraminer $25 – $31
Straight from the land of Gewurztraminer itself – Alsace,
France – this fruity white wine showcases aromas of sweet
cut flowers and lychee fruits. Complete with a medium bodied texture
and a spicy white pepper finish, this wine would be an excellent
compliment to spiced Asian dishes, from Chinese Stirfry to Thai
Laksa.
Tomassi Amarone Della Valpolicella Classico $47 –
$56
This rich red wine is like the grandfather of Italian wines. The
wine itself is made using a method of production that is exclusive
to the Veneto region, drying the grapes slightly before making them
into wine which acts to concentrate the wine’s flavours. Great
with cheese plates or venison, this wine is definitely worth learning
to pronounce.
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