How Do You Say… Wine?
Wines Worth Learning To Pronounce
By Mireille Sauvé for Flavours Magazine – March 2006

At a time in my life when I was much shorter, a wine brand called Hochtaler launched an international advertising campaign to teach consumers how to pronounce the wine’s name: “…and when you say ‘Hochtaler’, it’s always a good year!” Well, form-fitting eighties tux and red lipstick aside, this company had the right idea. After running these catchy commercials on television channels around the globe, this rather un-fabulous white wine rocketed its way to the top of worldwide wine sales.

Language of the Label 101

Auslese (“Ow'-sh-laser”) – German for ‘late’, meaning that the grapes used to make the wine were picked later than prime ripeness, causing the grapes to raisin slightly and taste a bit sweeter as a result.

Beerenauslese (“Beer'-en-ow'-sh-laser”) – Same as above, with ‘beeren’ meaning ‘very’, so the grapes were ‘very late harvested’ and therefore very sweet.

Costières de Nîmes (“Coast-yair' deh Neem'”) – The name of a region in the South of France. This area produces some of France’s best value red table wines, blending selections of full-flavoured, robust grapes for which the area is known. Lesser known but also good are the rosés and white wines from this area.

Tokaji Aszú (“Toe-kai' ah-zoo'”) – This sticky white wine from Hungary is often referred to as the “Wine of Kings”. Made from very unique grapes, only the sweet essence of the fruit is used in the winemaking process, making this wine unquestionably worthy of a pronunciation class.

Ehrenfelser (“Air'-en-felt-zer”) – This aromatic white grape variety is native of Germany and has been transplanted to British Columbia to produce light-bodied, crisp, floral white wines.

Gewurztraminer (“Guh-ver'-tstra-mee'-ner”) – This stunningly complex white grape variety is native of Germany and is now grown around the world, producing at its best aromatic white wines with lychee-like fruit and white pepper spice. Delicious with spicy foods.

Gruner Veltliner (“Groo'-ner Velt'-lee-ner”) – This Austrian grape variety is often overlooked but offers great value as a crisp, dry white wine.

Trokenbeerenauslese (“Troe'-kin-beer'-n-ow'-sh-laser”) – Same as ‘Beerenauslese’ but even sweeter still. ‘Trocken’ means ‘dried’ or ‘raisined’ so the grapes stayed on the vines long enough to shrivel, leaving nothing but the carmelized essence of the grape behind to use in the winemaking process. These wines are like nectars – syrupy and delicious.

Valpolicella (“Val'-pole-itch-ella”) – This lovely red wine hails from Italy’s Veneto region. The wine is lighter in style and usually drinks best when young. The word ‘Classico’ on a Valpolicella label indicates a higher quality as does ‘Superiore’ so when spotted together youve got a winner.
Viognier (“Vee-aw-nyay'”) – This floral and tropical white grape gives its name to Asian-food-friendly wines around the world. Native of France, this grape is now grown with great success in Australia, California, Canada and more.
Zweigelt (“Svy'-gelt”) – A red wine grape grown in Austria and Hungary. It is light-bodied, fresh and fruity in flavour, making it a lovely aperitif wine.

Palate Pleasing Tongue Twisters
If I had to choose five wines that really merited the Community Centre language courses required to pronounce the words on the label, I’d go with this selection of lesser-known gems…

Aveleda Charamba Douro $9 – $12
This fruit-forward red wine is crafted in Portugal’s Douro region using a blend of four different grapes that are native to this area. Somewhat typical of a wine from the region in its concentration of red fruit flavours, this excellent value wine would pair well with tapas dishes like garlic Portobello or sautéed chicken livers. No need to cellar this wine – it drinks best while young.

Gray Monk Siegerrebe $13 – $15
This aromatic white wine is one of the most pleasant being produced in British Columbia’s Okanagan Valley. Fresh and crisp with aromas pink-grapefruit and honey, this light white wine is an excellent aperitif wine. Serve chilled with fresh tomato and goat’s cheese salad. The only down side to this wine is its extreme drinkability – a whole case could be swallowed before the main course!

Frank Johannisbergen Gruner Veltliner $22 – $25
This Austrian white wine is made exclusively from the Gruner Veltliner grape for which Austria has become famous. Boasting elegant flavours of pear and pineapple, this crisp wine resonates with mineral qualities. This European classic would be a good companion to poached white fish or Asian seafood preparations.

Pfaffenheim Grand Cru Gewurztraminer $25 – $31
Straight from the land of Gewurztraminer itself – Alsace, France – this fruity white wine showcases aromas of sweet cut flowers and lychee fruits. Complete with a medium bodied texture and a spicy white pepper finish, this wine would be an excellent compliment to spiced Asian dishes, from Chinese Stirfry to Thai Laksa.

Tomassi Amarone Della Valpolicella Classico $47 – $56
This rich red wine is like the grandfather of Italian wines. The wine itself is made using a method of production that is exclusive to the Veneto region, drying the grapes slightly before making them into wine which acts to concentrate the wine’s flavours. Great with cheese plates or venison, this wine is definitely worth learning to pronounce.

 

return to article archives